Work
Give me a hard problem. Here's what I built.
What I was handed. What I did with it. What happened next.
Featured Work
Turned a $1.9M budget into $49M in pipeline, and redefined how the GTM team operates.
$49M
Marketing-Sourced Pipeline
$18M
Closed Revenue (2025, +50% YoY)
90%
YoY Growth in Emerging Verticals
Context
Socure is the market-leading identity verification and fraud prevention platform — a late-stage, high-growth company processing hundreds of millions of identity decisions annually for the largest banks, fintechs, and government agencies in the US. When I joined, the demand gen motion was solid in core segments but hadn't yet cracked newer enterprise verticals, and the team was running manual, high-effort ABM plays that weren't scaling.
How I approached it
- Rebuilt the ABM program around intent signals and executive-level account mapping, unlocking $5M in net-new pipeline from accounts that had been dormant
- Built AI-driven agents and workflows for targeting, content, and sales enablement, cutting GTM overhead by 50% and giving reps sharper, faster tools
- Launched vertical-specific ABM programs with product marketing, moving from broad campaigns to precise, segment-driven plays
$120M in pipeline from a global demand gen rebuild, including a segment no one had touched.
$120M
Pipeline Generated
$15.6M
Marketing-Sourced Revenue
625%
YoY Increase in Key Segment Opps
Context
Sumo Logic was a post-IPO cybersecurity and observability platform with ~$200M in ARR and a global customer base spanning enterprises and mid-market. I inherited a demand gen function that was generating volume but leaving key segments, especially public sector, entirely untouched. The ask was scale and diversification.
How I approached it
- Launched Sumo Logic's first-ever FED and SLED ABM initiative in collaboration with field, product marketing, and partner teams, a net-new motion built from zero
- Redesigned ABX programs for Tier 1 accounts with more personalization and tighter SDR alignment, winning a premier $2.7M ARR deal
- Identified and implemented MarTech improvements that automated weak-performing nurtures and saved $390K in SDR working hours, freeing the team to focus on high-intent accounts
Built an entire marketing engine (team, stack, category, and pipeline) on $21K a month.
$9.66M
Net-New Pipeline Generated
$76
Pipeline Per $1 Spent
498%
Average Event ROI
Context
Cariina was a pre-Series A EdTech startup with no marketing function, no brand infrastructure, and no defined category. I was the first marketing hire. Beyond demand gen, I was deeply involved in modernizing the company's sales and marketing infrastructure — standing up reporting, defining KPIs, and building the operational foundation that made growth measurable. The mandate: build everything, prove marketing can drive revenue, and do it lean.
How I approached it
- Built and led a 12-person marketing and BDR team from scratch, defining KPIs, pipeline targets, and the sales alignment process that ultimately influenced 92% of company revenue
- Defined the product category from the ground up, developing messaging, positioning, and 50+ GTM assets while simultaneously launching a digital acquisition engine that drove 38x inbound growth
- Ran field marketing across 20+ events and scaled Google PPC from zero to a core channel at $110 CPL, delivering $76 in pipeline per $1 spent
Earlier Career
Putnam is a boutique life science management consulting firm advising biopharma and medtech leaders on strategy, commercial, and market access. Launched the firm's first inbound marketing program, generating $8M in sourced revenue through content, SEO, and PPC. Grew web leads 66% in year one and 145% in year two. Also spearheaded a rebrand initiative across Putnam and its sister portfolio companies under Ashfield Advisory, aligning brand architecture and visual identity across the group.
Williamson is a manufacturing technology and SaaS company building industrial sensing and process control solutions for large-scale manufacturers. First marketing hire. Built the entire function from zero and grew company revenue from $1.6M to $12M over four years — an 8x increase — through foundational inbound, ABM, and digital programs. Defined the customer acquisition framework still used across sales and product today.
What I'm Looking For
The next chapter: early-stage SaaS in cybersecurity or fintech.
I don't want to be the tenth marketing leader at a company that already has it figured out. I want to be the person who helps figure it out. I've done it five times and it's the only context where I feel like I'm using everything I've got.
Specifically: Director or CMO-track at a Series A to C company in cybersecurity, fintech, or adjacent regulated SaaS. Give me pipeline ownership, a team to build, and a number to hit.